Touch Wood commercial

A thank-you to my friend Kim, who showed me this video in her café, Bruno’s Forno. It’s a commercial for a cell phone called Touch Wood. The following write-up on the prototype is from

Another interesting concept phone comes from NTT DoCoMo and it’s made of wood. The Japanese producer developed a cell phone prototype made from the surplus wood coming from thinning operations of culled trees, in order to maintain healthy forests. The whole concept was developed in collaboration with SHARP Olympus and ‘More Trees,’ a project concerning reforestation founded by Ryuichi Sakamoto, a famous musician and others.

The Touch Wood model on the market now.

The prototype was named Touch Wood and features a body made of authentic cypress wood, with an excellent durability and resistance to water, insects and mildew. The wood is treated with a three-dimensional compression molding developed by Olympus Corporation Conventional, as natural wood is not really suitable for using as mobile phone bodies due to its quick wear out.

The Touch Wood handset features its own grain patterns and natural coloring, without using any artificial colors or paints, so as the cypress can retain its original and natural appearance and aroma. You will also be impressed by the attractive shine, created during the compression process.

The new concept cell phone also displays a new commercial use of the thinned wood with otherwise traditional limited applications. Touch Wood is eco-friendly and efficient, because it helps preserving wood resources while strengthening the health of overgrown forests. The wood  used for the prototype comes from the Shimanto forest in the Kochi Prefecture, Japan. The forest is taken care of and managed under the ‘More Trees’ project.


2 thoughts on “Touch Wood commercial

  1. Thanks, Pat. Wonderful new additions here. A pleasure to go through.
    BTW I took a photo of a three thousand year old cedar tree in the stand above Maasser el Chouf, one of the two stands left in the country. It takes seventeen people holding hands to circle its trunk–if you’d care to see. Groups are working there planting for restoration, as well.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s